Russia’s Institute of Strategic Communications and Social
Projects published the “Social responsibility rating of major
Russian PJSC – 2021”, assessing the effectiveness of social
projects of large businesses in the country. Magnitogorsk Iron &
Steel Works demonstrated the best results among ferrous metallurgy
companies.
The company was especially commended for
its aid to the city of Magnitogorsk during the heat of the
coronavirus pandemic: MMK got top scores for “social projects
effectiveness” in the first year of the pandemic (April 2020 –
April 2021). A high score indicates “the company’s efforts were
lauded by the media and the population and were therefore the most
useful”, as the rating’s authors note. The final rating reflects
the effectiveness of social projects over the past three years, and
MMK ranked in the top-10 (out of 50 participating companies) with a
score of 19.1. This is the best result among ferrous metallurgy
companies.
MMK ramped up its efforts during the pandemic
lockdowns in Magnitogorsk to help the city’s population. In April
2020 the company allocated more than RUB 530 million to finance
safety measures and aid some of the most financially disadvantaged
citizens. “We understand and accept our responsibility for the
health of our employees and that of the population of the regions
where our company is present,” said Viktor Rashnikov, Chairman of
MMK’s Board of Directors.
MMK also initiated and
organized the We Are Together charity programme to support senior
citizens who live alone and low-income citizens - delivering food,
safety kits and other goods. The company allocated some RUB 167
million for these purposes, and RUB 360 million in additional funds
for healthcare and social events around Magnitogorsk. In total, MMK
Group spent some RUB 2.9 billion on charity and social programmes,
and another RUB 1.2 billion in H1 2021. The company believes that all
social responsibility initiatives are first and foremost investment
in sustainable development and the future of MMK, Magnitogorsk and
the Urals region as a whole.
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