Moscow, 19 May 2025 –
X5 Group (“X5”, MOEX: X5), a leading Russian food retailer that
operates the Pyaterochka, Perekrestok and Chizhik retail chains, has
maintained its position as the leader in online sales in the
fast-moving consumer goods (FMCG) sector in Q1 2025¹.
X5 Digital, the
business unit in charge of online sales and delivery, reported a
turnover of RUB 78.2 billion in Q1 2025, representing
a 55.6% increase year-on-year. During the quarter, customers placed
over 44 million orders, with the number of orders
exceeding 598,000 on a peak day in February.
X5 earlier emerged as
the leader in the online FMCG market in Q4 2024, when turnover
reached RUB 67.6 billion, up 48.9% year-on-year. Total
orders for the full year exceeded 119.5 million.
X5 has maintained its
leadership for a second consecutive quarter thanks to the systematic
rollout of X5 Digital’s strategy. Its key elements include
expanding delivery coverage and leveraging technology to enhance
order fulfilment and delivery, which accelerates operations and
improves the customer experience.
“What is
most significant for us is that we have built an economic model that
enables us to scale our business, demonstrate a high level of
efficiency and invest in the development of delivery technology. This
applies to our customer platform as well as to our projects to
automate internal operations. Our goal is to achieve sustainable
business growth centred on an efficient economic model,
delivery service development and continuous improvements to customer
experience,” said
Sergey Pankov,
Managing Director of X5 Digital.
As of the end of
Q1 2025, food and FMCG delivery was available from over 9,500 X5
stores, including 7,908 Pyaterochka stores, 883 Perekrestok
supermarkets, and 747 Chizhik discounters, as well as from more
than 40 dark stores across 73 Russian regions.
¹ According
to the INFOLine news agency.
Press
release
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