With this opening, Lenta expands its network in the Moscow region to 6 hypermarkets

St-Petersburg, Russia; 24 August, 2015–Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its hypermarket in Zheleznodorozhny, Moscow region.

The new store is a Lenta standard format hypermarket located at 119 Prigorodnaya Street, Zheleznodorozhny. The store has a total area of 12,000 sq.m, with 7,018 sq.m of selling space and is open 24 hours a day, seven days a week. A broad product assortment of 26,000 SKUs has been selected specifically for residents of Zheleznodorozhny and includes Lenta’s private label and federal product ranges alongside local produce. The store has 700 parking spaces and 40 cash registers. The property is owned by Lenta.

Lenta seeks to be the low price leader across key product categories in all of its towns and cities, with prices at least 5% cheaper for customers using its loyalty card than the price at the city’s principal local competitor in the relevant city.

The opening in Zheleznodorozhny is Lenta’s eleventh hypermarket opening in 2015 and brings the total number of Lenta stores to 119 hypermarkets in 63 cities across Russia and 27 supermarkets in Moscow.

About Lenta
Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2014 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 119 hypermarkets in 63 cities across Russia and 27 supermarkets in Moscow, with a total 770,164 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,200 sq.m. The Company operates five hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 35,100 people as of 31 December 2014.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Saule Jandossova
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Leonid Fink
Ňel:+44 783 767 4444
E-mail: Leonid.Fink@instinctif.com