St. Petersburg, Russia, 16 September 2019– Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, has received the highest score in a survey by Advantage Group, which included a mutual assessment of the relationship quality between manufacturers and retailers. The Company’s hypermarkets ranked the highest in most categories, leaving competitors behind in overall performance.
Advantage Group’s survey was conducted through 1,166 questionnaires and over 318 phone interviews with 130 suppliers of consumer goods. Questions on each organisation’s relationship with retailers covered a total of 26 topics, including strategy, category management, supply chain, stores performance and cooperation with suppliers. Lenta’s hypermarkets led ratings in such important areas as strategy, implementing agreed plans, competency of personnel, process for making decisions, driving demand, introduction of new products, sharing information, collaboration and trust with suppliers. Compared with the previous year, Lenta has improved its score and retained the first place in the overall rating.
Herman Tinga, Lenta Chief Executive Officer, said: “Once again, Lenta outperforms the market in crucial part of retail – partnership. We have always considered long-term strategic partnership as the backbone of our business and are proud that Lenta’s efforts have been again recognised by suppliers. This result confirms that we managed to build truly successful relations with the industry thanks to an effective strategic approach and excellent execution coupled with enhancing our offer based on customer insights from Lenta Loyalty Cards. The Advantage survey also provides both our partners and ourselves with valuable feedback on opportunities for growth and mutually beneficial cooperation.”
Lenta is the largest hypermarket chain in Russia and the country’s third largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 246 hypermarkets in 88 cities across Russia and 129 supermarkets in Moscow, St. Petersburg, and the Siberia, Urals and Central regions, with a total of approximately 1,471,509 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 5,500 sq.m. The average Lenta supermarket store has selling space of approximately 800 sq.m. The Company operates 12 distribution centers.
The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 50,509 people as of 30 June 20191.
The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include Severgroup, which is committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’
A brief video summary on Lenta’s business and its Big Data initiative can be seen here.
For further information please visit www.lentainvestor.com, or contact:
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1 FTE (full-time equivalent). Average FTE for 1H2019 was 51,470 employees