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December 18, 2014

LENTA celebrates its 100th hypermarket

St-Petersburg, Russia; 18 December, 2014– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its first hypermarket in Tobolsk, the Tuymen Region, that is to become Lenta’s 100th hypermarket in the country.

The new store is a Lenta standard format hypermarket located in District 15 of Tobolsk. The store has a total area of 12,000 sq.m, with 7,018 sq.m of selling space and is open from 8 am till 12 pm, seven days a week. A broad product assortment of approximately 27,000 SKUs has been selected specifically for residents of Tobolsk and includes Lenta’s private label and federal product ranges alongside local produce. The store has 500 parking spaces and 41 cash registers. The property is owned by Lenta.

Lenta’s Chief Executive Officer, Jan Dunning said:

“Lenta has reached a significant landmark with the opening of its 100th hypermarket. With this latest opening in Tobolsk, Lenta expands its network in the Ural Region to 5 hypermarkets in 4 cities. The flexibility and broad appeal of Lenta’s distinctive price-led hypermarket model will bring its unique features into the local market. We are sure that our new customers in Tobolsk will find our format equally appealing as we look to offer them a broad assortment of quality products at attractive prices. We look forward to growing our presence further in the Ural Region, and we commit to doing so as a responsible corporate citizen, which includes developing strong ties with local partners and manufacturers.”

This latest opening in Tobolsk is Lenta’s 23rd hypermarket opening in 2014 and brings the total number of Lenta stores to 100 hypermarkets in 58 cities across Russia and 22 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 100 hypermarkets in 58 cities across Russia and 22 supermarkets in Moscow and the Moscow region, with a total of approximately 648,342 sq.m of selling space.

The average Lenta hypermarket store has selling space of 6,300 sq.m. The Company operates four hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit, or contact:

Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97

Instinctif Partners
International Media:
Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91




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