With this opening, Lenta expands its network in Siberia to 19 hypermarkets in 10 cities.

St-Petersburg, Russia; 28 October, 2014– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its second hypermarket in Novokuznetsk.
The new store is a Lenta “compact” format hypermarket located in Novokuznetsk at 7A Zorge Street. The store has a total area of 9,000 sq.m, with 4,680 sq.m. of selling space and is open 24 hours a day, seven days a week. A broad product assortment of 22,100 SKUs has been selected specifically for residents of Novokuznetsk and includes Lenta’s private label and federal product ranges alongside local produce. The store has 400 parking spaces and 31 cash registers. The property is owned by Lenta.

Jan Dunning, Chief Executive Officer of Lenta, said:

“We are very pleased to announce the opening of our 2nd hypermarket in Novokuznetsk. This is our 5th store in the Kuzbass region and brings our network in Siberia to 19 hypermarkets . We are excited about opportunities in Novokuznetsk and plan to open 3 more hypermarkets in the city before the end of 2015.”

The opening of this hypermarket in Novokuznetsk brings the total number of Lenta stores to 88 hypermarkets in 50 cities across Russia and 18 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 88 hypermarkets in 50 cities across Russia and 18 supermarkets in Moscow and the Moscow region, with a total of approximately 576,442 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,400 sq.m. The Company operates four hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
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Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com