With this opening, Lenta expands its supermarket network in the Moscow region to 13 stores

St-Petersburg, Russia; 14 May, 2014 – Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of a supermarket in Zelenograd.

The new store is located in the Moscow region, Zelenograd city, on Gogolya Str., and has a total area of 2,025 sq.m, with 1,358 sq.m. of selling space. The store provides a broad product assortment of 6,500 SKUs including Lenta private label and federal product ranges alongside local produce. It is open from 8.00 to 23.00, seven days a week and has 250 parking spaces and 11 cash registers. The property is rented.

The opening of this supermarket in Zelenograd brings the total number of Lenta stores to 80 hypermarkets in 45 cities across Russia and 13 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 80 hypermarkets in 45 cities across Russia and 13 supermarkets in Moscow and the Moscow region, with a total of approximately 529,600 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,400 sq.m. The Company operates four distribution centres that service hypermarkets and one dedicated to supermarkets.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com

Leonid Fink
Tel: +44 (0)20 7457 2015
E-mail: Leonid.Fink@instinctif.com