The new hypermarket has all the popular features synonymous with Lenta’s successful format

Lenta plans to open 24 new hypermarkets and 15 supermarkets in 2014 as it looks to double total selling space in three years

St-Petersburg, Russia; 26 March, 2014 – Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of a hypermarket in Novorossiysk, its second store in the city.

The store, which is located in 1 Grigorieva Street in the 14th district of Novorossiysk, has selling space of 7,000 sq.m., a total area of 12,000 sq.m., and customers will be served by 280 Novorossiysk residents who have been employed at the new hypermarket. The store will offer high levels of convenience thanks to its high capacity 550-car customer car park as well as a fast and seamless checkout operation with 40 cash registers.

The layout of the store will differ slightly to the standard Lenta format as it will be housed on two floors, with underground parking and shopping space on the upper level. The store will also provide customers with plenty of choice through an expanded product assortment of 24,000 SKUs, which includes own-brand and fresh articles as well as local produce, alongside a standardised federal assortment. The hypermarket is open 24 hours a day.

Two Lenta stores now serve Novorossiysk, which has a population of 242,000 inhabitants. The latest store is fully owned by Lenta.

Lenta’s first store in Novorossiysk at 7 Lenina Street, Tsemdolina village was opened in 2009 and at the time the store was the first 24 hour retail operation in Novorossiysk. The store serves 6,000 – 6,500 customers daily and as of February 2014, had a total of 128,600 loyalty card holders, up 35% year on year.