May 5, 2010, Moscow. COMSTAR – United TeleSystems (JSC COMSTAR-UTS, LSE: CMST), the leading supplier of integrated telecommunication solutions in Russia and the CIS, announces that ZAO COMSTAR-Regions Cable TV (a 100% affiliate of OJSC COMSTAR-UTS) will include Investigation Discovery (ID) TV channel into their cable TV packages.
Investigation Discovery TV channel is one of the most popular global TV channels devoted to crime and investigation. The new channel integration with the existing program time table shall be effected on an installment basis.
The TV channel was first launched in the USA back in 2008. The main topic of the programs is forensics. The programs of this channel inform of the most entangled cases and real criminal stories. Being documentary accurate, the investigation process is shown in every detail and comments of the experts regarding the investigation methods and search for motivations and evidence are provided. ID is especially popular among women aged 25 through 55. Among the channel programs are “Solved: Extreme Forensics” about the work of elite police departments, “Call 911” about various call cases to rescue service, “Wicked Attraction” of the most outrageous crimes in recent history, “No Diagnosis Stated” about the best doctors and scientists of the world, etc. The channel broadcasts 24 hours a day in Russian.
Dmitry Bagdasaryan, Deputy Director General – Commercial Director of CJSC COMSTAR-Regions, gave the following comments of the new channel being included into the existing company TV broadcast time table: “We are well aware of the fact that quite a large part of TV viewers are interested in the content of such kind, as well as the fact that it is offered by a large number of other TV channels. At present, we made our choice in favor of Investigation Discovery for the reason that the channel managed to show that TV forensics is not just negative emotions; it is educational and really involving. Thus, we continue to position the informative and educational content as one of the competitive edges peculiar for CJSC “COMSTAR – Regions,” he added.
“We are glad Investigation Discovery channel will be available for more than a million of COMSTAR subscribers in the regions. They are sure to highly appreciate the quality product of Discovery,” Dilek Doyran, Emerging Markets Commercial Director Discovery Networks EMEA pointed out.
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