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Mobile TeleSystems

November 25, 2019

MTS unveils refreshed strategy at Investor Day

MOSCOW, Russia — MTS (NYSE: MBT, MOEX: MTSS), Russia’s leading telecommunications operator and digital services provider, today unveiled a refreshed strategy for the period 2020-2022 at its 2019 Investor Day in Moscow. The new strategy, CLV 2.0 — Customer Lifetime Value 2.0 — is aimed at maintaining leadership in mobile connectivity while building out an ecosystem of enhanced services with the aim to strengthen loyalty and capture additional value over the entire customer lifetime.

The presentation from the event has been made available on the MTS Investor Relations website.

MTS President & CEO Alexey Kornya commented: “MTS’s new business strategy is a timely move as economic digitalization accelerates and users and businesses demand new technologies. It is also a logical next step following the successful execution of our previous 3D strategy focused on Data, Digital, and Dividends. We have strengthened our leadership on the Russian telecommunications market, realizing large-scale infrastructure projects and launching new product directions in fintech, AI, IoT, Cloud, and Big Data. In addition, we have become a top-3 digital TV provider in Russia, as well as major player in entertainment and eSports. And we have moved forward on digitizing customer care. All while continuing to generate attractive returns for our shareholders.”

“Customer Lifetime Value 2.0 lays out our strategic vision to build out a digital ecosystem with a seamless user experience on top of a strong telecommunications core. Going forward, we plan to invest up to 20% of core CAPEX in new segments. In addition, we will take a client-centric approach focused on increasing the frequency of touchpoints and overall time customers spend within our ecosystem. In contrast to our prior strategy that focused on financial results within specific product P&Ls, our new strategy is focused on maximizing long-term client value by better meeting the customer’s needs, while enhancing loyalty and offering attractive bundled offerings. We intend to extend convergence beyond connectivity by providing fit-for-purpose offerings for the modern digital lifestyle to improve people’s lives, support the development of Russia’s digital economy, and continue to pay significant dividends to investors.”

* * *

For further information, please contact in Moscow:

Investor Relations Department 
Mobile TeleSystems PJSC 
Tel: +7 495 223 2025 




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