Saransk, June 16, 2003 – A new brand Sibirskaya Korona Beloye (White) is launched at Saransk affiliate of the JSC “United Breweries”, part of SUN Interbrew holding. The first lots of this premium beer have already been supplied to the national distribution network. Sibirskaya Korona Beloye is a light lager beer with opaque amber coloring. It has a singular aroma, rich flavor and thick white foam. Use of wheat as an ingredient in Sibirskaya Korona Beloye ensures a unique mild and refreshing taste of the beer. The beer is produced in 0,5 l glass bottles of a special shape and in kegs. Gravity of original wort is 12%, alcohol content – 5%.

Launch of the new beer will be supported by a national TV advertising campaign under a slogan “When you look for something special”.

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