With this opening, Lenta expands its network in the Central Region to 17 hypermarkets in 11 cities.

St-Petersburg, Russia; 26 March, 2015– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its first hypermarket in Orel.
The new store is a Lenta standard format hypermarket located at 56 Moskovskoye Highway, Orel. The store has a total area of 11,595 sq.m, with 7,018 sq.m of selling space and is open from 8:00 am to 12:00 pm, seven days a week. A broad product assortment of 27,000 SKUs has been selected specifically for residents of Orel and includes Lenta’s private label and federal product ranges alongside local produce. The store has 675 parking spaces and 40 cash registers. The property is owned by Lenta.

The opening in Orel is Lenta’s fourth hypermarket opening in 2015 and brings the total number of Lenta stores to 112 hypermarkets in 63 cities across Russia and 24 supermarkets in the Moscow region.

About Lenta
Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2014 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 112 hypermarkets in 63 cities across Russia and 24 supermarkets in Moscow and the Moscow region, with a total of approximately 727,610 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,300 sq.m. The Company operates five owned hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 35,100 people as of 31 December 2014.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
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E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com