With this opening, Lenta expands its network in Urals to 9 hypermarkets in 6 cities.

St-Petersburg, Russia; 7 May, 2015– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its first hypermarket in Magnitogorsk.

The new store is a Lenta compact format hypermarket located in the “Tetris” shopping mall at 119 Lenina Street, Magnitogorsk. The store has a total area of 7,477 sq.m, with 3,987 sq.m of selling space and is open from 9 am to 11 pm, seven days a week. A broad product assortment of 17,000 SKUs has been selected specifically for residents of Magnitogorsk and includes Lenta’s private label and federal product ranges alongside local produce. The store has 200 parking spaces and 29 cash registers. The property is leased by Lenta.

The opening in Magnitogorsk is Lenta’s sixth hypermarket opening in 2015 and brings the total number of Lenta stores to 114 hypermarkets in 62 cities across Russia and 25 supermarkets in Moscow.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2014 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 114 hypermarkets in 62¹ cities across Russia and 25 supermarkets in Moscow, with a total of approximately 739,115 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 6,300 sq.m. The Company operates five owned hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 35,100 people as of 31 December 2014².

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com

¹ Lenta has changed methodology for calculating number of cities of presence and since 1 May 2015 all cities located in Moscow City and the Moscow region are shown as Moscow.
² FTE (full-time equivalent). Average FTE for 2014 was 27,200 employees.