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Baltika Brewery

July 22, 2003

Baltika Brewery introduces nonalcoholic beer to the Islamic market

According to the exclusive agreement signed between the Baltika Brewery and an Iranian counteragent, the Baltika Brewery will deliver first batches of the Baltika Nonalcoholic #0 beer to Iran in the end of July, 2003. Baltika plans to reach a sales volume of 300 thousand decaliters of nonalcoholic beer by the end of 2004, which will be a 20% share of Iran's overall beer market. The retail price of the Baltika Nonalcoholic #0 beer is expected to be about 30,000 rials ($3 to $4). The high quality of the product as well as the reasonable price and advertising policy will ensure successful advance of the Russian nonalcoholic beer to the Middle East. The beer will be produced in 0.5L cans and delivered by the Caspian Sea via Astrakhan to Iran.  

In 2002 the Baltika beer was introduced to the markets of 28 countries. In the last year the Baltika company has extended its export activities over both neighboring countries, such as Armenia, Turkmenistan, and Georgia, and remote countries, such as Great Britain, Germany, Greece, the USA, Peru, Portugal, South Korea, Japan, Spain, and two African countries of Congo and Guinea-Bissau. Compared to 2001, Baltika's sales to the CIA states have increased 2.5 times and to remote countries 1.5 times.  

According to the annual competition held by the Ministry of Economic Development of the Russian Federation, the Baltika Brewery. has been recognized the best Russian exporter two times on end for the last two years.  

Baltika started producing nonalcoholic beer in February, 2001, and presently has a 50% share of the Russian nonalcoholic beer market. The Baltika Nonalcoholic #0 beer has received the title of the best Russian nonalcoholic beer brand at the Moscow Beer Festival three times for the last three years.  

The Baltika Nonalcoholic #0 is a pale beer with the original wort gravity of 10%. It is brewed with a classic technology combined with dealcoholizing processing. The beer production technology includes all usual processing stages: wort brewing, fermentation, and filtration. Then the beer undergoes the dealcoholizing processing using membrane technique, following which the beer is canned. In fact, the membrane dealcoholizing is the most expensive but, at the same time, the most effective and perfect technique.  

According to the Federal Narcological Research Center of the Russian Federation Ministry of Public Health, the Baltika #0 beer "has no effect on man's psychomotoric reactions and can be safely used by persons involved in high-responsibility activities, such as operating motor vehicles, boats, and aircrafts, controlling technological processes, etc."

 

 

 

 

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