With this opening, Lenta expands its network in Urals to 10 hypermarkets in 6 cities.

St-Petersburg, Russia; 4 June, 2015– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its second hypermarket in Nizhniy Tagil.

The new store is a Lenta standard format hypermarket located in the “Retail Park” shopping mall at 31 Sverdlovskoe Highway, Nizhniy Tagil. The store has a total area of 11,891 sq.m, with 6,695 sq.m of selling space and is open from 8 am to 11 pm, seven days a week. A broad product assortment of 26,000 SKUs has been selected specifically for residents of Nizhniy Tagil and includes Lenta’s private label and federal product ranges alongside local produce. The store has 550 parking spaces and 38 cash registers. The property is leased by Lenta.

The opening in Nizhniy Tagil is Lenta’s seventh hypermarket opening in 2015 and brings the total number of Lenta stores to 115 hypermarkets in 62 cities across Russia and 26 supermarkets in Moscow.

About Lenta
Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2014 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 115 hypermarkets in 62¹ cities across Russia and 26 supermarkets in Moscow, with a total of approximately 746,728 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 6,300 sq.m. The Company operates five owned hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 35,100 people as of 31 December 2014².

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com

¹Lenta has changed methodology for calculating number of cities of presence and since 1 May 2015 all cities located in Moscow City and the Moscow region are shown as Moscow.
² FTE (full-time equivalent). Average FTE for 2014 was 27,200 employees.