print version 

Find company
Home About the ProjectContact usFor the Clients
Enter code or ISIN
 
alpha / industry search

Issuers' Corner
Press Releases
Annual Reports Library

Financial Statements
SEC & FFMS Filings
Corporate Presentations
GM Materials
Issues Documents
Corporate Governance Materials
Russian Company Guide
Company Profiles
Corporate Calendar
Markets Corner
Consensus Estimates
Media Corner
News Line


Get updates



Home  Issuers' Corner  Press Releases REGISTER LOG IN

Press Releases

company search
all press releases
all SUN Interbrew press releases

SUN Interbrew

February 19, 2003

Piterskoye – new beer of modern St Petersburg

St PETERSBURG, February 19, 2003 – A presentation of new beer, Piterskoye, will take place on February 23, 2003, at one of the largest and most popular city clubs. The new brand has been sold in Russia’s beer capital since last weekend.

Piterskoye is produced by Bavaria, a brewery within the SUN Interbrew group of companies, and will be sold exclusively in St Petersburg. The new beer is targeted at energetic and confident citizens of Petersburg, keeping up with the times and ardent enthusiasts of their native city and its modern look. The new beer label and Piterskoye marketing campaign attempt to reproduce the atmosphere and dynamics of a big city.

Piterskoye is a light beer brewed according to a classic recipe out of local malt, hops and water. It has 11% gravity, 4.1% alcohol content and the shelf life of 90 days. Piterskoye is a core brand.

In the year of the 300th anniversary of the city, it is the second present Bavaria makes to the citizens of St Petersburg: another local brand, premium beer Petr Veliky, has been recently launched on the market. Expansion of Bavaria’s brand portfolio marks the beginning of a new stage in the brewery’s history and development, and makes the oldest brewery one of the leading producers of high quality local beer brands in Russia.

For further information Contact:

SUN Interbrew Limited
Irina Doubitskaya
Manager for Corporate Affairs
+7 (095) 960-2360
E-mail: Irina.Doubitskaya@suninterbrew.ru

Alina Naumova
Manager for Corporate Affairs
+7 (3812) 15 04 88
E-mail:Alina.Naumova@suninterbrew.ru

 

 

Search by industry

Agriculture, Foresty and Fishing | Chemicals | Engineering | Ferrous Metals | Financial, Insurance & Real Estate | Food & Kindred Products | General Construction | Information Technology | Media & Publishing | Non-Ferrous Metals | Oil & Gas | Pharmaceuticals | Power Industry | Precious Metals and Diamonds | Telecommunications | Transportation | Wholesale & Retail Trade

Search by alpha index

A B C D F G H I K L M N O P R S T U V W X Z


Site Map
© RUSTOCKS.com
Privacy Statement | Disclaimer