With this opening, Lenta opens its 100th store and expands its hypermarket network in Siberia to 18 stores in 10 cities.

St-Petersburg, Russia; 7 August, 2014 – Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its sixth hypermarket in Novosibirsk.

The new store is a Lenta standard format hypermarket located in Novosibirsk on 29 Myasnikovoy street. The store has a total area of 12,100 sq.m, with 7,000 sq.m. of selling space and is open 24 hours a day, seven days a week. A broad product assortment of 27,800 SKUs has been selected specifically for residents of Novosibirsk and includes Lenta’s private label and federal product ranges alongside local produce. The store has 550 parking spaces and 40 cash registers. The property is owned by Lenta.

The opening of this hypermarket in Novosibirsk brings the total number of Lenta stores to 85 hypermarkets in 49 cities across Russia and 15 supermarkets in the Moscow region.

Jan Dunning, Chief Executive Officer of Lenta, said:
“The opening of our sixth store in Novosibirsk reflects the importance of both Siberia for the growth of our business and Novosibirsk as the region’s thriving capital. The dedicated Distribution Centre we opened in Novosibirsk last year has the capacity to support our continued growth in the region, ensuring high availability and low prices across our full range of fresh, local and private label goods. Furthermore, with this opening, we are thrilled to be celebrating our 100th store and are on track to increase our total selling space by at least 30% this year.”

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 85 hypermarkets in 49 cities across Russia and 15 supermarkets in Moscow and the Moscow region, with a total of approximately 560,730 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,400 sq.m. The Company operates four hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business can be seen here.

For further information please visit www.lentaoinvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com

Leonid Fink
Tel: +44 (0)20 7457 2015
E-mail: Leonid.Fink@instinctif.com