KEY OPERATING RESULTS FOR 1H 2014
- The Group's revenue has increased by 36.6%, to RUB 24.7bn, vs RUB 18.1bn in 1H 2014.
- Detsky Mir's like-for-like sales gained 15.8%1 (with the number of checks growing by 5.5%, and the average check growing by 9.8%);
- The number of stores in the Group increased to 347 as a result of 26 new stores opened in 1H 2015, including 25 new Detsky Mir stores and 1 ELC stores
|
Reporting date |
30.06.2014 |
31.12.2014 |
30.06.2015 |
|
Number of stores |
265 |
322 |
347 |
|
Detsky Mir2 |
232 |
278 |
303 |
|
ELC |
27 |
43 |
44 |
|
Retail floorspace (K sq.m) |
328 |
390 |
411 |
|
Period |
1H 2014 |
1H 2015 |
Growth |
|
Revenue (RUB m) |
18 115 |
24 744 |
36,6% |
|
LFL salrs |
18,2% |
15,8% |
-2,4 p.p |
|
LFL number of checks |
13,4% |
5,5% |
-7,9 p.p. |
|
LFL average check |
4,3% |
9,8% |
+5,5 p.p. |
Vladimir Chirakhov, CEO of Detsky Mir Group:
“Revenue in 1H 2015 grew by 37% YoY. The high growth rate largely results from high LFL sales: LFL growth totalled 15.8%, mostly due to the growth of the average check by 9.8% and the growth in the number of checks by 5.5%.
Detsky Mir Group continued implementing its strategy of territorial expansion and improving business efficiency. In 1H 2015 the Group opened 26 new stores, including 25 DM stores and 1 ELC stores. 10 out of the 26 new stores were opened in the Moscow region. For the first time our stores opened their doors in the cities such as Irkutsk, Kotlas (Arkhangelsk region), Kovrov (Vladimir region), Glazov (Udmurt Republic), Krasnoznamensk (Moscow region). In June, the 300th store of Detsky Mir was opened.
The new DM stores open in our new concept, which was first presented in December 2013 in the MEGA Belaya Dacha shopping mall, which becomes an additional factor stimulating growth in both traffic and the number of items in the average check.
The successful development of Detsky Mir Group allows us to reconsider the plans of territorial expansion: all the results of 2015 will be open at least 80 DM stores instead of the planned 60 stores, and 2 stores ELC.
In 1H 2015 the Group integrated a single system SAP. The key processes such as ordering of goods in the stores, cash management reporting, management of promotions and pricing, E-commerce (including the processin-store pick-up), inventory management and much more were automated. Currently all DM stores are working under SAP.
Strategically important direction is the Internet-commerce (e-commerce), in June, about hundreds of new pick-up points were opened in our stores. Therefore, at the moment the online store has 550 own and collaborating pick-up points.”
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