With this opening, Lenta expands its network in the Moscow region to 4 hypermarkets and 15 supermarkets.

St-Petersburg, Russia; 25 August, 2014 – Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of a new hypermarket in Moscow’s Brateevo district. This is Lenta’s first hypermarket in Moscow City and fourth in the Moscow Region.

The new store is a Lenta “super-compact” format hypermarket located in the Brateevo district’s “Bravo” shopping mall at 26 bldg 2 Borisovkiye Prudi Street. The store has a total area of 5,170 sq.m, with 2,600 sq.m. of selling space and is open from 9 am to 10 pm, seven days a week. A broad product assortment of 12,100 SKUs has been selected specifically for residents of Brateevo and includes Lenta’s private label and federal product ranges alongside local produce. The store has 204 parking spaces and 24 cash registers. The property is leased by Lenta.

The opening of this hypermarket in Brateevo brings the total number of Lenta stores to 87 hypermarkets in 50 cities across Russia and 15 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 87 hypermarkets in 50 cities across Russia and 15 supermarkets in Moscow and the Moscow region, with a total of approximately 570,330 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,400 sq.m. The Company operates four hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva,
PR Manager Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners International Media:

Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com

Leonid Fink
Tel: +44 (0)20 7457 2015
E-mail: Leonid.Fink@instinctif.com