28 October 2015. Russia, Moscow. Detsky Mir Group (hereinafter referred to as "Detsky Mir" or "the Group"), Russia's largest children's goods retailer, announces its unaudited operating results for 9 months of 2015 ended on 30 September 2015.

KEY OPERATING RESULTS FOR 9 MONTHS 2015 

The Group's revenue has increased by 34.1%, to RUB 40.0bn, vs RUB 29.8bn of 9 months 2014.

Detsky Mir's like-for-like sales gained 13.8% (with the number of checks growing by 4.3%, and the average check growing by 9.1%);

The number of stores in the Group increased to 370 as a result of 49 new stores opened for 9 months 2015, including 48 new Detsky Mir stores and 1 ELC stores 

 Vladimir Chirakhov, CEO of Detsky Mir Group:

 “Detsky Mir Group demonstrates the strong growth rate of business and, in particular, revenue, which increased by 34.1% YoY. to RUB 40.0bn  for 9 months 2015, while the growth was only 24% in the same period of last year. The main driver of revenue was the double-digit growth in comparable sales (like-for-like) 13,8%, obtained due to the growth of the average check by 9.1% and the growth in the number of checks by 4.3%.

Detsky Mir Group continues to develop and opens new stores. For 9 months 2015, we opened 48 DM stores and 1 store ELC, 19 out of them - in the Moscow region. At the end of September 2015, Detsky Mir is represented in 136 cities of Russia. One hundred supermarkets will be opened in dozens of cities across the country in FY 2015.

The key event of the third quarter was the launch of our new distribution center in the Naro-Fominsk district, Moscow region. The logistics center of 72 000 sq. m area is the largest specialized logistics terminal in the segment of children's products in Russia. It completely corresponds to modern requirements for such terminals, which helps to provide trouble-free operation and the provision of goods for stores within the required time. The construction of our own DC will reduce logistics costs and increase centralization of the supply.

E-commerce and the implementation of a multi-channel strategy remain one of the main directions of strategic development of the company. For 9 months 2015 revenues of e-commerce increased by 2 times compared to the same period last year and amounted to 496 million rubles.”

Detsky Mir Group successfully adapts to the current macroeconomic situation and continues to increase its share of children's retail market."

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