MOSCOW – May 28, 2004 – RUSAL, one of the world’s leading aluminium producers, today announced the expansion of its global sales network through the establishment of sales offices - RUSAL Asia, headquartered in Singapore and RUSAL Japan in Tokyo, which complement the existing offices located in New York and Düsseldorf.
The offices will support and develop RUSAL's presence in the key alloy, billet and rolling slab sectors and are necessitated due to the rapid change in the market conditions and the profile of RUSAL's customers during the past years.
Rusal Asia will support sales from Rusal's smelters throughout Asia with the exception of Japan and Korea whereas RUSAL Japan will be responsible for supporting sales at the Japanese and Korean markets. The new organizations will enhance existing sales channels and create new opportunities, helping customers to obtain improved access to world-class expertise in metallurgical technology and product development.
Commenting on the development, Rusal's Acting Sales Director Peter Finnimore said: “The offices are an essential progression in the RUSAL marketing strategy to increase value-added sales and work hand in hand with consumers. Regional support for clients from a sales team who know the products and market dynamics, is critical to the success of RUSAL's strategy".
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