Moscow, Russia - March 6, 2008 - Detsky Mir Group has announced of completed restructuring of store management network

In the course of the reorganization the following companies were merged into Detsky Mir Centre OJSC: Tirex Development CJSC, Detsky Mir - Severo-Zapad CJSC,   Detsky Mir - Yug CJSC, Detsky Mir - Kazan CJSC,  Detsky Mir Privolzhye CJSC.

«We have optimized store network management.  The company has become more transparent, business processes have been unified, all assets were consolidated under one legal entity - the group's head company. We expect further increase in the group's operating efficiency. » - said Maxim Entyakov, CEO of Detsky Mir - Centre OJSC.

About Detsky Mir - Centre OJSC

Detsky Mir Group (or the Children's world) is the largest children's goods retail store chain in Russia and one of the most recognizable consumer brands. As of today, Detsky Mir Group's retail network trade area exceeds 170 000 square meters with 97 super- and hypermarkets in 47 Russian cities. Detsky Mir Group had audited US GAAP revenues of USD $335,3 million for the year ended December 31, 2006 and $333.7 million for the 9 months ended September 30, 2007.

Detsky Mir - Centre OJSC is the management company for Detsky Mir Group. Detsky Mir - Centre OJSC is owned by Sistema JSFC.

JSFC Sistema is Russia's and CIS largest diversified corporation operating the fast-growing companies in service sectors of economy and serving more than 80 million of consumers. It creates and operates leading enterprises in different sectors of the market of services, including telecommunications, high technologies, bank business, the real estate, retail trade and mass-media. Founded in 1993, the company has shown proceeds at a rate of 10,9 billion US dollar for full 2006, and its total assets as of December, 31st, 2006 have made 20,1 billion US dollar. Securities of  Sistema are listed under a ticker "SSA" at the London stock exchange, under a ticker "AFKS" at Stock exchanges of RTS and the MICEX and under a ticker "SIST" at the Moscow stock exchange.

For the detailed information on the companies visit https://www.hsbc.ru/, https://www.detmir.ru/,

 https://www.det-mir.ru/, https://www.sistema.ru/