Group received three prizes at MarCom Awards, an international
competition in marketing and corporate communications: for the
Company’s R&D Centre website, its new communication channel,
its social media development project, and its corporate calendar.
The Company received Platinum prizes:
In the Digital Media — Website
nomination for the website of NLMK’s R&D Centre for
innovative steel products: rnd.nlmk.com.
This new online platform offers users the opportunity to propose
their R&D projects or initiate an exchange
of experience, learn about the Centre’s projects, get
immersed in the scientific environment of NLMK’s
international research community through a virtual tour, and
apply for an internship in the Company’s high-tech labs.
In the Digital Media — Social
Media nomination for NLMK Group’s social media development
project. In 2021, the Company rebuilt its digital ecosystem
in order to enhance the speed and quality of communication
with customers, partners, investors, local communities, and other
important audiences. The project broadened the outreach
of communications by a factor of 19, with the
core of community audiences reaching 44%.
The Gold prize was awarded in the Print Media
nomination for NLMK’s corporate calendar. The calendar features
photos of steel taken in the microstructural analysis lab
of NLMK’s R&D Centre using a Mira scanning electron
microscope, one-of-a-kind in Russia, and a Scios 2
DualBeam ion beam scanning electron microscope. The photos, augmented
up to 500,000x, are high-precision images of the
coatings and microstructures of NLMK steels that look like true
works of art. There are images of the microstructure of IF
steel for extra-deep drawing, the fine structure of high-strength
zinc-aluminium-magnesium coating, the structure of ultra-fine-grain
steel and steel with antibacterial coating, and others. The calendar
serves to highlight the importance of developing
technologies that enable the Company to create new products.
The MarCom Awards competition is organized
every year by the Association of Marketing and
Communication Professionals (USA) and is one of the largest
and most reputable competitions in corporate communications.
This year, over 6000 major companies from 41 countries
participated in the competition. The winners were selected
in over 300 nominations.
About NLMK Group
NLMK Group is the largest steelmaker
in Russia and one of the most efficient in the world.
NLMK Group’s steel products are used in various
industries, from construction and machine building to the
manufacturing of power-generation equipment and offshore wind
NLMK operates production facilities in Russia,
Europe and the United States. The Company’s steel production
capacity exceeds 17 million tonnes per year.
NLMK has a highly competitive cash cost among
global manufacturers and one of the highest profitability levels
in the industry. The Company has investment grade credit ratings
from S&P, Moody’s, Fitch, and Expert RA.
NLMK’s ordinary shares with a 20.7%
free-float are traded on the Moscow Stock Exchange (ticker
"NLMK") and its global depositary shares are traded on the
London Stock Exchange (ticker "NLMK:LI"). The share capital
of the Company is divided into 5,993,227,240 shares with
a par value of RUB1. For more details on NLMK
shareholder capital, please follow the link.
For more details on NLMK Group, please visit
For NLMK Group’s photos and corporate videos,
please visit our media library.