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Mobile TeleSystems

October 26, 2000

Mobile TeleSystems — strategy of quality

In October MTS opened three new complex service centers
Moscow, Russia, October 26, 2000 — Mobile TeleSystems OJSC (NYSE: MBT), Russia’s leading provider of GSM-900/1800 based mobile cellular communications services, announced that they opened in October a record number of new complex service centers. On October 12 a new center was opened at the address 4, Bolshaya Sukharevskaya Sq., and on October 26 two more centers — at 2, Novy Arbat St., and at 7/8, Nikoloyamskaya St.— received their first clients.

In all 3 centers new- and existing subscribers have access to the full range of services: sales of subscriptions and equipment, advises on fitting tariff plans, equipment maintenance, payments and so on. Every new office has 5 to 8 cash points. Additional departments as “sales”, “customer care” and “financial control” are manned by 5 to 10 people each.

Also here MTS proves to be the market leader with now 10 own sales/ service centers, located in various districts of Moscow. As a service provider, MTS comes to the client, instead of the other way around. MTS offices offer its subscribers such advantages as: sale of only certified equipment with manufacturer’s warranty, consultations by highly qualified personal, prompt solution of customer care and payment issues. This has resulted in a higher percentage of own sales versus dealer sales. In January this year circa 25% was sold through own offices; in September this percentage has grown to 32%.

“The quality of service is a comprehensive notion comprising user’s ability to call a subscriber he needs without problems, connection quality, customer care service, which makes mobile communications usage the most convenient. By creating easy accessible service centers, ten today and more to come, we do not only create higher own sales, but we also enlarge client’s loyalty. Today the Company’s service system appears in outlines more and more distinctly meeting user’s requirements at maximum.” — said Igor Timofeev, MTS Marketing Director.

For further information contact:

MTS
Press Secretary
Eva Prokofieva
tel.: +7 (095) 104-49-38
e-mail: eva@mts.ru

Guta Bank
Press Department
tel.: +7 (095) 975-60-24

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of MTS, as defined in the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. We wish to caution you that these statements are only predictions and that actual events or results may differ materially. We do not intend to update these statement to conform them to actual results. We refer you to the documents MTS files from time to time with the U.S. Securities and Exchange Commission, specifically, the Company’s most recent Form F-1. These documents contain and identify important factors, including those contained in the section captioned “Risk Factors,” that could cause the actual results to differ materially from those contained in our projections or forward-looking statements, including, among others, potential fluctuations in quarterly results, our competitive environment, dependence on new service development and tariff structures; rapid technological and market change, acquisition strategy, risks associated with telecommunications infrastructure, risks associated with operating in Russia, volatility of stock price, financial risk management, and future growth subject to risks.Mobile TeleSystems OJSC (NYSE: MBT) is Russia’s leading GSM 900/1800 mobile cellular operator. MTS has GSM 900/1800 licenses to provide mobile cellular telephony services in 34 regions of the Russian Federation, covering 45% of the country’s population. It has commenced operations in 20 regions covering more than 40 million people. Information about MTS’s activities and services can be found on MTSs website at www.mtsgsm.com

 

 

 

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