26 January 2015. Russia, Moscow. Detsky Mir Group (hereinafter referred to as "Detsky Mir" or "the Company"), Russia's largest children's goods retailer, announces its unaudited operating results for the full year 2015 ended on 31 December 2015.

 KEY OPERATING RESULTS FOR THE FULL YEAR 2015

• The Group's preliminary unaudited retail revenue increased by 32% to RUB 59.5bn, vs RUB 45.0bn for FY 2014.
• Detsky Mir's like-for-like sales gained 12.4%[1](with the number of checks growing by 3.7%, and the average check growing by 8.4%);
• The number of stores in the Group increased to 425 with total retail floorspace of 491 th. sq. m. as a result of 104 new stores opened in 2015, including 103 new Detsky Mir stores and 1 ELC store

 Vladimir Chirakhov, CEO of Detsky Mir Group said:

“Despite the challenging economic environment in Russia, 2015 was one of the most successful for Detsky Mir Group in terms of business growth and strengthening its leading position in the market for children's goods.

“Preliminary consolidated unaudited retail revenue increased by 32% to RUB 59.5bn. Strong revenue growth was a result of higher sales at comparable stores, with like-for-like (LFL) growth of 12.4% mainly on the back of an 8.4% increase in average check and a 3.7% rise in the number of purchases. Against the background of an expected decline of the children's goods market in volume terms, Detsky Mir Group's LFL growth of sales volume amounted to 6%.

“In 2015, Detsky Mir Group opened 104 new stores, a record for the Company. Detsky Mir grew fastest in the Moscow region (33 major new stores opened) and St. Petersburg and Leningrad region (13 major new stores opened). We continued to expand in Kazakhstan with the opening of a new store in Astana. In 2016, the retail chain will continue to grow.

“In line with our multi-channel sales strategy, E-commerce was the fastest growing segment of Detsky Mir Group. For the full year 2015, unaudited revenues of this segment increased by almost four times and amounted to RUB 1.3bn.[2]

“As a result of long-term strong performance of the Company, OJSC "Detsky Mir"’s main shareholder Sistema JSFC completed the sale of 23.1% of the Company to the Russia-China Investment Fund for a total consideration of RUB 9.75bn. The agreement was the first sizeable transaction in the children's goods market with the participation of foreign capital, confirming the high interest of Russian as well as international investors to such a high-performing asset as the Detsky Mir retail chain.”

                                                                                            ***

For additional information contact:

[1] LFL and average check are hereinafter specified as year on year in Russian roubles in comparative periods

[2] The indicator includes all online orders on the website - www.detmir.ru, including home delivery to customers and in store pick-up