With this opening, Lenta expands its network in the Urals to 11 hypermarkets in 6 cities.

St-Petersburg, Russia; 28 October, 2015–Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of a new hypermarket in Chelyabinsk, following its acquisition from O’KEY Group earlier in September

The new store is a Lenta compact format hypermarket located at 23 Cherkasskaya Street, Chelyabinsk. The store has a total area of 14,600 sq.m, with 6,000 sq.m of selling space and is open 24 hours a day, seven days a week. A broad product assortment of 19,000 SKUs has been selected specifically for residents of Chelyabinsk and includes Lenta’s private label and federal product ranges alongside local produce. The store has 400 parking spaces and 36 cash registers. The property is owned by Lenta.

This opening is Lenta’s fifteenth hypermarket opening in 2015 and brings the total number of Lenta stores to 123 hypermarkets in 63 cities across Russia and 27 supermarkets in the Moscow region.

About Lenta
Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2014 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 123 hypermarkets in 63[1] cities across Russia and 27 supermarkets in Moscow, with a total of approximately 793,804 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 6,200 sq.m. The Company operates six owned hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 30,655 people as of 30 June 2015[2].

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can beseen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Anastasia Kuznetsova,
Corporate Communications Manager
Ňel:+7 (812) 336 39 97
E-mail: a.kuznetsova@lenta.com

Instinctif Partners
International Media:
Mark Walter and Saule Jandossova
Ňel:+44 (0)20 7457 2020
E-mail: Lenta@instinctif.com

Primum
Russian Media:
Alexandra Semenova
Ňel:+7 926 903 9975
E-mail: Lenta@primum.ru

[1] Lenta has changed methodology for calculating number of cities of presence and since 1 May 2015 all cities located in Moscow City and the Moscow region are shown as Moscow.
[2] FTE (full-time equivalent). Monthly average FTE for 1H 2015 was 29,776 employees.