St-Petersburg, Russia; 29 December, 2014– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its twenty-fourth supermarket in the Moscow region.

The new store is located at 139 Voroshilova Street, Serpukhov. The supermarket has a total area of 1,400 sq.m with 909 sq.m of selling space and is open from 8 am to 11 pm, seven days a week. The store provides a broad product assortment of approximately 6,500 SKUs including Lenta private label and federal product ranges alongside local produce. The store has 50 parking spaces and 8 cash registers. The property is leased by Lenta.

This latest opening in Serpukhov is Lenta’s 14th supermarket opening in 2014 and brings the total number of Lenta stores to 106 hypermarkets in 60 cities across Russia and 24 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 106 hypermarkets in 60 cities across Russia and 24 supermarkets in Moscow and the Moscow region, with a total of approximately 689,532 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,200 sq.m. The Company operates four hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Tony Friend
Ňel:+44 (0)20 7457 2020
E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com