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Severstal

March 31, 2003

Severstalís Managers Take Part in the First Seminar on Balanced Score Card Held by Robert Chaplain, its Creator

According to Alexander Nemtinov, senior manager of the Severstalís strategic planning department, Severstal is the first Russian steel mill to have achieved some results in incorporating the Balanced Score Card. Meanwhile, it has been gaining recognition worldwide. For example, it was used by Mobile to reach its strategic goals. In Russia, this idea was explored by Norilsk Nickel and Lukoil.

The main task of the program is to make the companyís strategy understandable to every employee, further to motivate personnel to achieve it creatively.

Anatoly Kruchinin, Severstalís general director, has approved the next step of incorporating the Balanced Score Card at Severstal. Presently, the company is in the process of building a system of objectives, controlling and tying up the project-processes approach with the BSC



31 March 2003

 

 

 

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