Moscow, 14 April 2003 – The new advertising campaign of Tolstiak beer brand appeared today on air. The commercials will offer consumers illustrations of high quality Tolstiak production process – carefully selected natural ingredients, modern technology and quality control over all stages of brewing.

SUN Interbrew sets high quality standards for the product that comes out of all the breweries of the holding. The production quality will be the main theme of Tolstiak TV advertising “Visit to a brewery”. The popular actor A.Semchev is starring in this commercial like in the previous campaigns.

Joseph W. Strella, Chief Executive Officer of SUN Interbrew said: “SUN Interbrew’s focus on total quality management has been appreciated by the consumers of all the beer brands that we produce. The Tolstiak new advertising campaign emphasizes the importance of the quality of product in the company.

The company’s management is convinced that Tolstiak, the brand with balanced combination of quality, price and proper packaging, will continue to show stable sales growth.

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