Moscow, 21 April 2003 – A new variety «Rubinovoye» of the famous brand Sibirskaya Korona was launched in April at SUN Interbrew brewery in Omsk. The first lots of beer have already come into the market.

Sibirskaya Korona Rubinovoye is a semi-dark beer colored amber-red with a slightly sweetish flavor and rich foam. The new brand has 14% gravity, 5,8% alcohol content and the shelf life of 180 days.

The new SUN Interbrew brand is bottled in a special 0,5l bottle whose exclusive design will stress out the features of the liquid – intense color and taste and a premium quality.

According to Anastasia Merezhko, brand manager of Sibirskaya Korona, «it is an unordinary brand for real connoisseurs of beer, who will experience its exceptional taste slowly and enjoyably».

The beer will be distributed nationwide. It will be supported by outdoor advertising campaign in the Eastern region of Russia.

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