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SUN Interbrew

May 26, 2003

Tolstiak is now within a phone call reach 8-800-200-74-86

MOSCOW, 26 May 2003 – Today, on the eve of the 7th anniversary of Tolstiak production, SUN Interbrew opens the Tolstiak hot line. All Tolstiak fans can call telephone number 8-800-200-74-86 to find out everything about their favourite brand – the history of the trademark, its technology, ingredients with which this beer is made. Each Tolstiak backside label will carry the hot line telephone number.

Today, Tolstiak is a highly popular brand. Its popularity is partially due to the fact that it is a truly national beer created in this country. Its recipe has taken into account all the peculiarities of the local brewing tradition. At the same time, the most advanced technology and strict quality control are used in its production.

The purpose of the hot line is to answer the questions that might be asked by connoisseurs of this foamy drink. Hot line operators who have been trained by the company’s specialists, will tell in detail where Tolstiak is brewed, its characteristics and the barnd's history. Besides, the hot line will provide feedback from consumers that will help the company’s employees be in the know of beer lovers’ wishes and take them into consideration.

For further information Contact:

SUN Interbrew Limited
Irina Doubitskaya
Manager for Corporate Affairs
E-mail: Irina.Doubitskaya@suninterbrew.ru
+7 (095) 960-2360

Public Relations Development Company (CROS)
Ilya Politkovsky
E-mail: politkovsky@cros.ru
+7 (095) 935-7966

 

 

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