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Financial Corporation "Sistema"

June 21, 2003

Sistema JSFC announces the opening of a new corporate site

Joint Stock Financial Corporation Sistema has updated its presence on the Net by opening a new corporate site designed by a leading Russian Web integrator, Gorod-Info Company.

The creation of the new site was preceded by careful research and analysis that enabled its designers to formulate a clear strategy for developing SISTEMA JSFC's presence in the Internet and lay down requirements for functional and interactive potentialities of the corporate Internet resources consistent with the logic of continued promotion of the corporation's policy of information disclosure and corporate culture.

The site contains information about all aspects of the corporation's business, news updated in real time, interactive instruments providing feedback from visitors and facilitating site browsing (its new services include interactive card, feedback, databank of ideas, response to vacancies, and news subscription). The site developer, Gorod-Info, has produced a powerful and convenient system to control the content of SISTEMA JSFC's Internet resources so that information could be published promptly and automatically in conformity with site control rules.

In addition to its modern, uncluttered design, the site is distinct for its convenient navigation system and developed tools for interacting with groups of the target audience. The designers focused their attention on the image component. The visual presentation of the site conveys the corporation's dynamic growth and adherence to high technologies and openness. The site design is built on corporate colors and graphic elements. A wide use is made of multimedia technologies that impart added dynamism to the site, making it vibrant and functional.

"We hope that SISTEMA JSFC's new Internet resource will be an effective communication channel and the most reliable, fast and convenient source of information about the company," said Andrei Lapshov, head of SISTEMA JSFC's Public Relations Department.

Gorod-Info was established in 1996. Today, the company is a leader in the market for Web integration products, Internet technologies, and interactive marketing. Gorod-Info offers its customers a full package of services in designing, creating, introducing and supporting corporate Internet and Intranet options. Gorod-Info provides services in business consulting and Internet promotion. The company's major customers for Web integration and Internet-Intranet-Extranet design solutions include the RF State Customs Committee and Ministry of Finance, Tyumen Oil Company, SIBUR and Tatneft, Bank Zenit, AIG Rossia, Nycomed Pharma, Megaphone-Moscow, Nestle, Pierre Smirnoff, Wimm-Bill-Dann, PepsiCo, Sony, UDV, Loewe, Unilever, Grohe, OMZ, and Avtomir.

 

 

 

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