MOSCOW, 10 February 2003 – SUN Interbrew is pleased to announce the launch of a new innovative beer packaging PIVOPACK® , for the bottling of its national brand Klinskoye®.

PIVOPACK® is based on a breakthrough, cost-optimised, single layer barrier enhanced resin technology. The excellent barrier properties of PIVOPACK® offer an outstanding protection against oxygen and light, whilst keeping the carbonation inside the bottle. These properties allow SUN Interbrew to guarantee the freshness and quality of the beer in combination with the convenience of a PET bottle: light and unbreakable!

SUN Interbrew conducted a series of trials and tests which proved that beer in PIVOPACK®, due to its unique features, protects the freshness, quality and superior taste of the Klinskoye brand. The Russian State Institute of Beer Industry, the leading Russian organization that controls the beer quality standards, did an independent evaluation. The result of comparative tastings by the Institute’s specialists confirmed that beer in PIVOPACK® is of the same quality as beer in a glass bottle.

The new packaging, exceeding in its major characteristics standard PET bottles, has been co-developed by Interbrew and M&G (Gruppo Mossi & Ghisolfi), a leading PET polymer and preform manufacturer. This new bottle will be introduced by SUN Interbrew under the trademark PIVOPACK®.

Additional information: www.pivopack.ru

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